With Midnight Boom, they pushed the beats further and created an even more rock/dance album with tracks like Cheap and Cheerful. Around the time of this album, Alison became something of a fashion icon as well. She was featured in many fashion/culture magazines such as Nylon. She has a dirty, gritty style featuring tight jeans, leather or leopard jackets and straight mop hair cut that normally covers her eyes, giving her a dark and brooding look.
In 2009, Alison created a side project with Jack White called The Dead Weather. They recorded an album in 3 weeks, put in out there and then through together a tour. The album and tour were extremely successful, just like anything Jack white touches, but it has a rawness and spontaneity that I did not care for as much as The Kills. The first single, Hang You From the Heavens, was the one track I really liked and Alison co-wrote it.
The Dead Weather have another album out in 2010, just a year later. Alison has been working on a new Kills album as well.
If you have not given her a chance, check out these videos with The Kills and The Dead Weather:
The Kills: Last Days of Magic
The Dead Weather: Hang you from the heavens
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